Gentle Giant Toys

Chris Wyman

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[h=1]SOMETHING BIG IS ABOUT TO SHAKE THE MASS MARKET[/h][h=1]Gentle Giant Ltd. Expands to Include Gentle Giant Toys[/h]
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New Branding

Gentle Giant Toys

BURBANK, CA (February 16, 2018) – Gentle Giant Ltd./3D Systems is excited to announce our new mass market collectible toy division Gentle Giant Toys. Gentle Giant Ltd. have been known as an industry leader in the high-end collectibles market for almost 2 decades, and were pioneers in using digital scans and data to make collector consumer products. Gentle Giant Toys is proud to announce the first six new mass-market collectible toy lines and the return of a favorite line.

Gentle Giant Toys is a new division branding itself independently from Gentle Giant Ltd with a new logo, new website and new social media handles. “These fun new, lines deserve a fun, new logo. The new logo tells a story and is more playful and approachable,” said Daniel Pickett, Marketing Manager for Gentle Giant Toys, “The Giant represents the company’s history and expertise in the world of authentic replication. The Butterfly is the embodiment of the artistic and innovative style ingrained into its consumer products.”

“We are excited at the prospect of taking our almost two decades of experience and applying the same care, craftsmanship and attention to detail to these lower price-point collectible toy lines: same way we treat our high-end resin pieces,” said , Dev Gilmore, Director of Creative and Licensing of Gentle Giant Ltd.

“We’ve had a lot of fun making our 1:6th scale collectibles, life-size monuments and even larger than life pieces, but the great thing about digital sculpting is that the product can be any size! So, we are taking it down a few notches to be fun, compact and awesome so you can build new collections quickly, without having to look at adding a wing onto your house for them.” Said Ashly Powell Director of Product Development.

The first wave of new product lines include:


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[h=1]Bust-Ups – One of our most popular lines returns for a new generation. Gentle Giant has poured all of our world-class sculpting resources into creating this line of dynamic heroes and villains into unique busts and scenes featuring the world’s most iconic characters from across the Star Wars and Marvel Universes. Bust-Ups are pre-painted, snap together mystery model kits. You collect them, build them and display them! These eye-catching miniature models allow you to re-create some of your favorite moments from the most successful science fiction and comic book franchises of all time![/h]
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[h=1]Enamel Pins - The enamel pin craze has swept the planet and once again pop culture fandom is on the forefront of that trend. Gentle Giant Toys is beyond excited to step into this arena with the biggest juggernaut license in the galaxy – Star Wars!

We are launching our new enamel pin program with 2-D enamel pins representing arguably the most popular toy line of all time – vintage Star Wars figures! Subsequent waves will feature current films and characters from movies such as The Force Awakens and The Last Jedi as well as looking back across over 40 years of the Star Wars Universe![/h]
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[h=1]Fleet Flyers - Boldly GO!... AND take your favorite ships from Starfleet with you! From the runaway hit TV series Star Trek: Discovery comes Fleet Flyers! Relive your favorite space battles or explore the outer reaches of the quadrant with these replica spacecraft that have appeared in the new season of Star Trek: Discovery. Each vessel is sculpted using actual digital models from the show, capturing every detail of each unique ship from both the Federation, the Klingon Empire and the yet unknown! Each ship comes packed with an articulated arm stand and suction cup so that can be attached to any smooth, flat surface for display![/h]
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[h=1]Micro Bobbles - The Marvel Universe just got a little more adorable with Gentle Giant’s new Marvel Micro-Bobbles line. These stylized heroes from across the Marvel Universe are presented blind-bagged in a fun, new, original, bobble-head style. Each bobble–head character features a suction cup that helps define their characteristic action. Collect them all to create your own epic battles of good vs. evil![/h]
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[h=1]Mini Heroes - Straight from the covers of Marvel Comics comes the Gentle Giant Toys’ line of Mini Heroes animated maquettes! These mini statues feature fun, stylized versions of your favorite Marvel heroes and villains on a whimsical base environment! Each character is taken from a 2-D comic book image and translated into adorable 3-D for your collection! Not all heroes have to be gritty![/h]
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[h=1]Super Stills - Gentle Giant Ltd. has been making direct market licensed busts of top shelf entertainment properties and franchises for close to two decades. Now we are extending that expertise to reach new audiences and find new collectors by making our highly detailed models more accessible for the mass market. With the new PVC SuperStills line Gentle Giant Toys is sticking close to our roots and changing the materials but not the care and attention to detail we pour into each bust. Using high grade PVC we are translating the most iconic characters in entire Star Wars and Marvel universes into dynamic and affordable mass-market display pieces.[/h]
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[h=1]Tiny Tin Pocket Pails - The greatest heroes, villains, and creatures from every corner of the Star Wars and Marvel Universes have gathered to adorn the exterior of these delightful boxes, presented in both modern and retro styles. Each of these dynamic tin, hinged boxes contain a matching thermos shaped eraser pencil topper. Each Tiny Tin is blind-boxed to ensure collectability and there will be surprise chase variants in future assortments![/h]



Gentle Giant Toys will showcase these new lines at Toy Fair International in New York, February 17th-20th in booth 4211.




About Gentle Giant Toys

Gentle Giant Toys/3D Systems is a leading designer, manufacturer and marketer of collectible toys and consumer products sold throughout the world, with its headquarters in Burbank, California. Gentle Giant Toys’ popular brands include Star Wars, Marvel and Star Trek and a wide range of entertainment-inspired products featuring premier licensed properties.
Visit them at www.gentlegianttoys.com and follow on Instagram (@GentleGiantToys), Twitter (@GentleGiantToys) and Facebook (Gentle Giant Toys)

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Check out www.GentleGiantToys.com for more information

 
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Looks like a lot of stuff that I have no interest in. As long as it doesn't eat into their ability to produce quality mini-busts... good for them.
 
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And as long as they don’t change the existing line to PVC.

I'd be very surprised if they did. If anything it will probably mean we'll see less resin MBs with all of these new lines though.
 
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six new mass-market collectible toy lines and the return of a favorite line.

Multiply that by two, subtract fourteen from it, and the result is the amount of interest I have for these seven lines. Boring! Hopefully the mini bust line will remain untouched otherwise ... I'm history!
 
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I wonder if we'll see those 1:6 action figures Luke in X-Wing Gear at Celebration make a debut...
 
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Correction:

Daniel,

Give it to us straight. Is the resin mini bust line we love going by the wayside? PVC busts will hold no interest to me and I suspect the majority of us who collect the mini bust line.
 
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I wonder if we'll see those 1:6 action figures Luke in X-Wing Gear at Celebration make a debut...

That was a really nice sculpt I got to see first hand. I would have bought it if ever released as a 1/6 scale statue (polystone).
 
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Chris,

Give it to us straight. Is the resin mini bust line we love going by the wayside? PVC busts will hold no interest to me and I suspect the majority of us who collect the mini bust line.

Agree. We are all grown-ups here, and I'm sure we all can process any bad news without the need of any safe space therapy :)
 
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I have a feeling resin is going away.

PVC feels cheap and I hope their price point reflects the material change...(I doubt it)...
 
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Gentle Giant LTD is still going strong with all of out high end collector products (statues and mini busts). As a matter of fact we are revealing some new GG Ltd Statues at Toy Fair as well. We teased one of them on our Instagram/Facebook/Twitter accounts already.

All is well.
 
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Thank you, Daniel. Although more lines/more product, translates possibly as more of a slow down on what most of us here collect (polystone mini busts and statues), as long as those remain a safe bet, I'm game. :)
 
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Gentle Giant LTD is still going strong with all of out high end collector products (statues and mini busts). As a matter of fact we are revealing some new GG Ltd Statues at Toy Fair as well. We teased one of them on our Instagram/Facebook/Twitter accounts already.

All is well.

Sweet! Thanks!

Maybe the PVC line will be good for son to collect in his room!
 
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Sweet! Thanks!

Maybe the PVC line will be good for son to collect in his room!

That's really the point of the new Gentle Giant Toy lines. They are more for the "junior collector" that likes cool stuff but might not be able to afford the high end pieces. They can build a fun collection of main characters, and then come over and check out what we are doing with the GG LTD stuff.
 
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But wasn't that the same idea behind the armless Classic busts, and most of them have ended up greatly discounted? I don't know, it seems to me if someone with limited spending/cash is looking for toys he/she/it will go to Hasbro. Not that many junior collectors are into non pose-able, half cut statues and want to get the most for their buck, something an action figure can provide for less money. From my perspective, it seems the design of a mini bust is more appealing to a niche group of adult collectors having the disposable income to pay the higher price, and those with less buying power, at least the ones I've spoken with, would rather save to get the higher quality item or wait for sales, instead of buying an inferior product. In any case, I wish GG well with the line. JMHO
 
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If the PVC line is around $30 then I think thats a much better target than their armless busts which retailed close to $80 correct?
 
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The arm less busts were $50. I got the first Boba for $50. That was my first Mini-bust. The price started going up well into the arms version of the line.

 
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Price is indeed a concern, as you guys mentioned. The price of a Classic should have matched the amount of sculpting given to it. I believe they were initially intended to be much lower than $80.00 - $90.00 , as they were commonly listed, and they sat around while people waited for sales to buy them for less. Some of them look nice, such as the TIE pilot, but the price of $80.00 I believe was too high for sculpts offering so little as far as poses, and also too high for their originally targeted group. If they want to target plastic mini busts to a group of collectors with limited funds, I think a price around $30.00 to $40.00 might be attractive to them. Keep in mind that many times people buy these things online, thus shipping, and sometimes tax, have to be factored in as part of the whole total being paid, still an expensive item for a group with less buying power.
 
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I won't be buying anything from these new lines. They don't interest me. But I'll still continue my mini bust collection. I look forward to those.
 
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I think the vintage things are aimed more at adult collectors than at young collectors. Seems to be in the trend to re-market the old characters again and again.But I like it :grin:.
 
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I can’t blame GG for wanting to expand thier business, but I really hope it doesn’t impact the mini bust line. Having collected mini busts for several years now, I will continue to buy them going forward. Sadly, I think it will have such an impact.

I am not interested in any of the items listed. I remember ‘Bust-ups’ from back in the day, but wasn’t interested in them back then. I have one or two that were bundled with mini busts, but these have stayed in the box.

Did anyone collect bust-ups?
 
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Only bust-ups I ever got were always tossed in by someone as a "bonus". I got rid of them.

I did use the head of the stormtrooper one to make a custom removable helmet on a 3-3/4" figure at one point, I guess.
 

GGC

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If the PVC line is around $30 then I think thats a much better target than their armless busts which retailed close to $80 correct?

Daniel said at Toy Fair, the price would be around $25
 
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Personally, not interested in any bust-ups, pvc minibust or mini lunchboxes.

Its either minibusts, 1/6 statues or dioramas for me.

I know they have said business as usual but I think over time they will put their efforts towards the toys rather than the high end collectibles.
 
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